At M-Joy Cupcakes, we are fanatic about the future of the planet and how to make it a better place, not just for ourselves and our kids, but for all those other folks who share it with us. That's why we have created the We're giving back! ™ program. In this program, we influence anything that is in our power to do just that: to give back. Because happiness is only worthwhile when its shared.
Bio certified products and local producers
Whenever we can in our recipes, we chose to use natural and Bio certified products . Our dairy products (eggs, butter and milk) are all provided by a local creamery in Rhode-St-Genèse. Some of the sugars we use are unbleached, unrefined, and bio certified as well.
Fairtrade and Rainforest Alliance Certified labels
Our sugar is Fairtrade certified. Fairtrade is a trading partnership, based on interaction, transparency and respect, that seeks to generate greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers - especially in the South.
Our coffee, provided by Masalto carries the Rainforest Alliance Certified™ label. This certification guarantees that the coffee is cultivated in plantations within preserved forest areas, where river, land, fauna and flora are unharmed; the plantation workers are treated with respect and paid decent wages, they are equipped with appropriate machinery and tools, and have access to education and health. These plantations are the pathway to a real sustainable agriculture, although only 1,3% of worldwide coffee sales come from Rainforest Alliance Certified plantations. The Vasco Group, makers of Masalto coffee, also supports the Efico Foundation, which promotes sustainable development in the coffee sector, with a focus on product quality, people and the planet. It makes us proud to be part of it...
Nothing goes to waste
All of our unsold cakes at the end of the day are distributed to the needy. We have a number of charities in the local community that take care of families, women, and children in need whom we support in this way, guaranteeing that none of our great cakes go to waste... By the way, if you are in any way associated with a charity that could benefit from our unsold cakes on a regular basis, please inquire within!
Support of charities
There are a number of charities we support on a regular basis through donations, or selling cakes at events where the profits are directed to charitable causes. And here's where you can help us too. On certain occasions, you will see advertised a specific cake for a specific cause. For each of those cakes sold, we donate 50 c to the charity in question. We'll also let you know via our Facebook page about the different events we will be attending...
M-Joy Cupcakes supports local initiatives such as the social grocery store in Waterloo.
We at M-Joy Cupcakes don't use any plastic in our packaging. All of our cake boxes are made of recycled cardboard that is unbleached. Our cupcake cups are made of Scandinavian greaseproof paper, sourced from mills using raw materials from sustainably managed forests internationally accredited by the FSC (Forest Stewardship Council). All paper can be recycled and is biodegradable, and the inks used are water-based and environmentally friendly. If you don't plan on carrying your cupcake home with you, and it is therefore for immediate consumption, please help us by saying "no thanks" to packaging. We'll serve it to you on a napkin. And the finger licking will be worth your while!
Finally, our cupcakes are fully bio-degradable, and we do hope you'll help us in that process! ;-). These divine little individual portions of love are natural mood enhancers, and those who have come to savor them have been known to feel... extreme happiness. Every ingredient that goes into their making is selected with the highest attention to quality, taste, and authenticity. This is the real thing, and only that.
So join in, and be part of the love...